The State of the Salesforce Job Market in 2025/26 According to the 10K Report
2025 has been a transformative year for the Salesforce job market. For the first time since the pandemic boom of 2020-2022, global demand is on the rise, “traditional” roles are evolving, and employers are building teams geared to succeed in the agentic AI revolution.
Data from 10K’s Salesforce Ecosystem Report has painted the clearest picture of the talent ecosystem this year so far – including which roles face the most opportunities and whether the market is still saturated. Let’s take a look.
The Post-COVID Crash: 2023-2024
To get a better understanding of how the market is currently faring, it’s important to understand its development over the last two to three years.
During the COVID-19 pandemic, when the world was forced to take on more digital solutions, Salesforce – like many other tech companies at the time – boomed. In FY21, the cloud giant saw a revenue growth of 24%, and its 2020 State of Sales report highlighted that 77% of sales operations professionals said digital transformation had accelerated since 2019. This success then continued into 2022.
However, come 2023, Salesforce was suddenly left in the wake of its pandemic business decisions in a post-pandemic world. It is estimated that Salesforce hired over 10,000 new people during this time, according to financial reports, and spent a considerable amount of money on digital transformation efforts.
So in 2023, when “back to office” orders rang out and the economy was shifting, layoffs came in waves, and the trough after the peak had fully set in.
The job market faced the worst conditions since the recession era of 2008-2010, and demand severely outweighed the supply. Still chasing the same shiny promises of the years before – of plentiful Salesforce jobs and eye-watering salaries– left many professionals disillusioned and jobless as companies shifted their focus to retaining and scaling back.
Although conditions were far from on the rise in 2024, the job market faced what somewhat of a reset. By this point, the market was firmly outside the realm of the pandemic tech boom, but was also no longer being so heavily dragged down in the crash. The first steps of repair were being seen, and over time – aided by the added boost of all things artificial intelligence – predictions shifted to the market mending very soon.
2025: The Reality
Earlier this year, my colleague Henry Martin explored whether the Salesforce job market was in a state of recession or revival. Reports of fierce competition and a continued trend of employers blessed with the freedom of choosy hiring indicated that the market may not have progressed much from the year before.
Professionals like CRM Advisor Gabie Caballero spoke of a decline in job opportunities alongside rising employer demands, and although Tal Frankfurt, the CEO of Cloud for Good, said he had noticed a significant “momentum rise” in the US market, it was evident that there were some conflicting reports.
However, new data from 10K’s latest report has drawn up a lot of the loose ends from this year’s range of anecdotal experience, including a representation of the market’s saturation levels.
According to the report, global Salesforce job listings are finally on the rise, with an 8% YoY increase in demand. This is a notable jump from 2024’s 37% decrease in demand, indicating that hiring is on the rise.
However, it must be noted that with this increase comes even choosier hiring habits. Global supply for all roles grew by 27% YoY, still largely outweighing demand, meaning that the market continues to face a saturation rate of over 330% – supply is currently 3.4 times the demand.
This allows employers to be more selective with who they hire, especially after the large scaling-down effort of recent years. In an ecosystem where larger and larger portions of budgets continue to be spent on AI and employees need to be multi-skilled, specialized professionals, the job market remains tough for prospective employees.
Which Roles Are in Demand?
Now, although the job market remains on the unforgiving side for job seekers, this isn’t to say there are no jobs at all. Demand is on the rise after all, just in very specific areas.
For admins – whose supply now sits at 47% according to 10K – the market remains tough. This is due to a rise in demand of 14% – a positive, but nothing compared to the near 50% rise in supply.
Admins also make up the smallest share of job listings (9%), largely since employers are instead looking for admin-adjacent roles or admins that can “wear many hats” and operate as perhaps a developer or specialist too.
For developers, supply growth slowed from 24% in 2024 to 20% in 2025, and demand also declined by 12%. In fact, it is the only role that has seen decreased demand this year.
Although the reasons pertaining to this are uncertain, it could be due to a rise in no/low-code projects as tools like Flow continue to be utilized, or a general shift in hiring behavior by either offshoring or ‘blending’ roles to cover developer responsibilities.
However, the role that has seen the largest growth in demand is the Technical Architect role. With an impressive 27% increase in demand this year, this shift reflects what professionals across the ecosystem have been saying for years – Salesforce is growing more and more complex, maybe even too complex.
The disparity between supply and demand for this role is vast – with only a 4% increase in supply and Technical Architects only making up 1% of the global talent pool, there has never been a more viable time to be a TA.
But work needs to be done within the ecosystem for a matching rise in supply to occur. TAs have told Salesforce Ben that they feel undervalued, underpaid, and misunderstood, with some even believing that the effort to become a Certified Technical Architect may not even be worth it in this current market.
What Role Does AI Play?
It almost goes without saying, but this year especially, AI has played more of a role than ever.
2025 marks one year of Salesforce’s proprietary AI Agentforce, and marks a significant shift where AI has finally escaped the hype cycle and is beginning to get recognized as a valuable technology.
Not only that, but new data from the IDC has predicted that cumulative digital tech labor spending is predicted to reach $3.34T and generate a cumulative global economic impact of $13T by 2030 – something that is currently and will continue to undoubtedly shape the existing tech landscape.
The demand for AI roles and professionals who can quickly learn and adapt to AI is likely to grow exponentially, so specializing has never been a more crucial action to take as a professional within this industry.
Advice for Professionals: How to Stay Ahead
For the first time since I started writing these guides, I can say with some certainty that the market may be on your side. Take this with caution – the level of demand growth is not celebratory, but it is an indicator that specific talent is being sought after by employers.
Here are three pieces of advice on how to navigate this new market era:
- Specialize, specialize, specialize. I know you’re tired of hearing it, but supply remains high and demand has only just begun to increase again, which means your competition is still heady. Roles focusing on AI/Agentforce, Revenue Cloud, and CPQ will be in demand, so identify a Salesforce product or industry vertical that aligns with your interests and expertise, skill up, and make your knowledge known on sites like LinkedIn.
- Leverage your network. Ever heard of the saying “it’s not what you know, it’s who you know?” Well, it’s never been truer. Seasoned professionals are now likely finding jobs through their networks more than cold applying or regular applying, and if you’re new to the ecosystem, connecting with others is a surefire way of opening doors.
- Adapt to market demands. An adaptable employee is a valuable employee. The ecosystem is evolving, with a growing emphasis on AI, automation, and low-code solutions. Professionals who adapt to these changes by acquiring skills in areas like Agentforce, DevOps, and AI integrations will be better positioned in the job market.
Final Thoughts
As 2025 draws to a close, we finish this year in a better position than we ended 2024. Demand is cautiously rebounding, supply remains high, and there are clearer paths forward for both new and existing Salesforce professionals alike.
That is not to say that the market is not still saturated or that jobs are easy to come by – prospective employees will still likely find securing jobs difficult to some degree. However, as the tech sector continues to gear towards AI and teams adapt, the future of the ecosystem and job market will hopefully continue on this slow path upwards as we head into 2026.
