Salesforce Acquires Apromore to Boost Agentforce’s Process Mining Abilities

Salesforce has announced its intent to acquire Apromore – a leading process intelligence platform – in a move that strengthens the CRM giant’s ambitions around agentic process automation.

Apromore specializes in helping organizations see how their business actually runs, uncovering inefficiencies through process mining, simulation, and optimization. The ultimate aim of the deal will be to give customers an unprecedented, real-time view of how work flows across front, middle, and back-office systems.

Why It Matters

While Salesforce’s Agentforce promises AI agents that can automate complex workflows, the challenge has always been understanding what those workflows really look like – which is a gap that Apromore fills.

Apromore’s tools can map processes, analyze performance against KPIs, and identify automation opportunities, effectively giving AI the context it needs to act intelligently.

Steve Fisher, President and Chief Product Officer at Salesforce, said the acquisition gives customers “end-to-end visibility” into their operations, enabling them to “measure, optimize, and automate through agentic process automation.”

This move signals Salesforce’s intent to compete more directly with players like ServiceNow and Celonis, who have been investing heavily in process mining and intelligent automation. Bringing Apromore in-house turns Salesforce into not just a CRM or automation platform, but an intelligence layer for the enterprise – one that can monitor, predict, and improve business processes autonomously.

Apromore introduces some key capabilities, such as:

• End-to-end process visibility: Provides a full view of business processes across all systems and applications, including Salesforce and other enterprise business systems.
• Foundation for agentic automation: Accelerates Agentforce and Salesforce’s automation strategy by mapping business processes.
• Measure and optimize: Apromore’s capabilities, including Process and Task Mining, Digital Twins and Simulation, and Root-Cause Analysis and Intelligent Compliance Assurance – helping customers actively measure process performance.

Apromore’s CEO and Co-Founder, Marcello La Rosa, called joining Salesforce “the ultimate acceleration” of their mission to democratize process intelligence, noting that most of their customers already run Salesforce.

Final Thoughts

With Data Cloud fueling customer insights and Agentforce poised to automate them, process intelligence now completes the triangle. The acquisition suggests Salesforce’s long-term vision: a platform where AI agents can continuously monitor and optimize how business gets done – from sales and service to finance and operations – without human intervention.

If Apromore’s capabilities are tightly integrated, Salesforce could soon offer not just automation, but self-improving automation – the kind that learns how your business runs, and then quietly makes it better.