Salesforce Acquires AI Platform Bluebirds to Strengthen AI-Powered Sales

Salesforce has announced that it has signed a definitive agreement to acquire the AI-prospecting platform Bluebirds, to support the cloud giant’s artificial intelligence roadmap and bring forward intelligent, automated selling. The acquisition figure has not been disclosed. 

Bluebirds’ agentic AI technology will also enhance Sales Cloud and Agentforce, automating pre-sale activities and boosting productivity for sales reps across the pipeline.

What Does Bluebirds Do?

Bluebirds is an agentic prospecting platform that uses AI agents to identify key developments at target accounts, add relevant contacts to your buyer list, and draft tailored messages based on that context. 
Marketed as a tool that works with sales teams, Bluebirds can assist with lead prioritization, intelligent sequencing, and following up in a way that “doesn’t sound like AI”. At the heart of it, the platform “learns to prospect like you do, then scales your entire sales team with consistent outbound”, according to Bluebirds.

What Problem Is This Acquisition Trying to Solve?

Salesforce has stated that it plans to use Bluebirds’ high-level prospecting functionality to increase productivity across sales teams with the power of Sales Cloud and Agentforce.

“Every sales team wants to spend less time on busywork and more time closing deals,” said Kris Billmaier, EVP and GM of Sales Cloud and Salesforce. “Bluebirds’ technology will help us deliver smarter, AI-powered prospecting that makes sellers more productive from day one, right inside the Salesforce platform.”

According to Salesforce’s latest Trends in Sales Ops report, 72% of sellers’ time is wasted on non-selling tasks, and in 2022, the company found that nearly 70% of sales reps said they’re overwhelmed by the number of tools out there to help with this. It is likely that Salesforce is looking to resolve this particular issue, allowing sales reps to focus their efforts on the work tasks that matter most. 

The Continuation of Human + AI

The news of this acquisition comes at an interesting time, as Salesforce’s CEO Marc Benioff recently announced that the company has plans to add thousands of sales staff even as it relies more on AI. In total, Benioff said the company is expected to increase sales capacity by 19%.

This acquisition will likely play a strong role in that effort, continuing to pave the way forward for collaborative human and AI selling.

Summary

Bluebirds marks Salesforce’s third acquisition this year after Convergence.ai and Informatica, with an onward trajectory focused on making every data-driven process in Salesforce as seamless and intelligent as possible.

The acquisition of Bluebirds is expected to close in the third quarter of Salesforce’s fiscal year 2026, subject to satisfaction of customary closing conditions.

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