New Updates for Salesforce Well-Architected to be Revealed at Dreamforce ’25

With Dreamforce mere days away now, Salesforce’s architectural community will be preparing for the latest installment of the Well Architected program ahead of its official relaunch at the flagship event. 

Salesforce Ben can exclusively confirm the details of what the community can expect, including who is now in charge of the program, what content is on the way, and what the refreshed focuses are. 

Who Is Running the Program? 

Salesforce Well Architected – now being referred to as the Salesforce Architecture Program – is now being spearheaded by two Salesforce leaders: Christophe Coenraets, the SVP of Developer Relations at Salesforce, and Emin Gerba, Salesforce’s Chief Architect. Combined, the two have over 30 years of experience at Salesforce, with Christophe newly stepping in to handle architectural relations. 

“It’s a little different from the previous program – the program is going to be a partnership between my team and Emin’s team,” Christophe told Salesforce Ben. 

“Emin and his team are going to own the content – so everything you see on the website, all the framework content, the decision guides, the diagrams, the patterns – that’s going to be owned by Emin. It’s going to be a collaborative effort as we also want to source from external sources too.”

Christophe’s team will focus heavily on community engagement and establishing an effective feedback system where the community is able to steer the program in the appropriate direction going forward. 

Emin’s team will oversee the technical content, guides, and resources that architects have been asking for, with the additional benefit of blog posts and videos to make the content accessible to all levels of architects. 

“That written and blog content will help audiences digest the content Emin’s team put together,” Christophe explained.

How Can the Community Get Involved? 

Although it can often feel like Salesforce has its plans solely set on all things Agentforce, it was refreshing to hear how focused the new team is on being guided by the community. AI will be a recurring theme – there is no denying that it has to be – but Emin was quick to establish that the roadmap is largely fluid. 

“We find ourselves in this deep transformational moment – the biggest one I’ve seen in my career,” he said. 

“Obviously, AI transformation is at the top of everyone’s minds, but we also want to provide solid content for the broader spectrum of problems that our architects need to deal with. We’re going to try to balance it. We have a long-term strategy that will evolve based on the feedback of the community.”

“Most importantly, I really want to ground the community in how these products are built from the inside out.”

When asked how important it was for the community itself to be the ones behind the content, Emin’s outlook was clear. 

“These people implement Salesforce every day, so we definitely want to source content there,” he said. “I want content to be written by those who are doing it and have done it. I want to pull in the knowledge of our community.”

Further news on how the community can contribute is expected to come in the near future.

Delivering on Feedback

Christophe also explained that last week, the team had its first listening session with the community and heard the most important piece of feedback continuously: that without the program, it was difficult to establish best practices without Salesforce’s seal of approval. 

“When the program was gone, so was the ‘single source of truth’ for what is right,” he said. 

This is something that I encountered repeatedly when investigating the latest Salesforce breaches – it is one thing to have a solid best practice, but it’s another to have Salesforce backing it. 

The team has heard this feedback loud and clear, and they’re adamant that it will not stop there.

“At Dreamforce, we will announce a community survey, and these questions are going to be part of that,” Christophe revealed. “[It will ask] what the content is that they really want, and what the gaps are.” 

“We want the community to tell us ‘these are the priorities’.”

What to Expect at Dreamforce

At the actual event itself, both Christophe and Emin assured Salesforce Ben that the hard work really starts there. 
“We will have an incredible presence in the Architect Vista Area,” Christophe said. “Among these sessions, we have four sessions called ‘Meet the Architect’, and they’re really the opportunity for the community to meet the new team.”

“We are expecting to relaunch the website officially next week, just before Dreamforce. That being said, some of the content is already quietly being updated. We will then announce what is new and updated so that the community doesn’t have to hunt or figure it out themselves.”

Salesforce has confirmed that the program content updates and social channels will go live on October 13th at 8 AM PT/4 PM BST. 

Aside from this, the program team will also be attending Dreamin’ events and TrailblazerDX going forward, too. 

Final Thoughts 

As the most concrete updates to the program since Well-Architected went dark after Dreamforce 2024, these are definitely ones to be excited about. 

If you’re on the ground in San Francisco next week, be sure to make time to meet the new team and scope out the new program. You will also likely be hearing more about it in the new Community Keynote, so stay tuned for that too.