Salesforce Brings Agentforce Sales to ChatGPT

Salesforce has officially launched its Agentforce Sales app inside ChatGPT, allowing sales reps to access, analyze, and update Salesforce directly with OpenAI’s conversational interface. 

The integration – first announced at Dreamforce – marks a major step in bringing autonomous agents into everyday workflows and removing the “toggle tax” that often slows down sales teams.

The First Step Toward Conversational CRM

The core value of the new app is its ability to bring Salesforce’s proprietary business context directly into ChatGPT. Usually, using AI in sales means manually pasting in unstructured information like notes, company descriptions, and so on. 

With Agentforce, that context will now live inside the conversation from the start. A sales rep, for example, can ask, “Show me my uncontacted leads”, and ChatGPT will instantly retrieve a live list from Salesforce without needing to search or filter.

The new app also delivers AI-powered prioritization. Instead of relying solely on CRM fields, ChatGPT will combine Salesforce data with real-world signals such as industry trends or relevant news coverage.

If a seller queries what deal they should be focusing on next, the system will evaluate pipeline health, historical interactions, and external context to surface the best opportunity in that moment. It’s one of the first times these two types of intelligence have been merged in this way for sales workflows.

Execution is another key aspect of the new app, taking actions on command rather than just providing advice. Reps can assign low-priority leads to agents, update opportunity statuses, or request a full account plan – including KPIs, risks, and growth opportunities – and have it saved straight back into Salesforce. This ultimately will reduce the time spent navigating dashboards and record pages, opening up time for reps to actually do some selling.

“With the Agentforce Sales app in ChatGPT, we’re bringing Salesforce into the tools sellers already use,” said Kris Billmaier, GM and EVP of Agentforce Sales at Salesforce. “Now conversations with the Agentforce Sales app in ChatGPT understand your customers, move deals forward, and get real sales work done.”

Final Thoughts 

The integration has been anticipated since the partnership announcement at Dreamforce, but it lands amid an unusual backdrop at the moment. Salesforce CEO Marc Benioff recently praised Google Gemini 3 in favor of ChatGPT, while OpenAI CEO made comments about Slack – a Salesforce-owned product – that stirred some debate. Yet both companies are now deepening collaboration on one of the most consequential enterprise AI features to date.

Adding to the intrigue is OpenAI’s reported internal “code red” moment, triggered by intensifying competition in the AI market. Strengthening their partnership with Salesforce – owner of the world’s leading CRM – gives OpenAI a powerful foothold in enterprise workflows at a time when rivals like Google and Microsoft continue to move aggressively.

Ultimately, strategic alignment wins out over public jabs, with Salesforce bringing the data backbone and OpenAI bringing the frontier reasoning engine. And with Agentforce Salesforce now embedded inside ChatGPT, CRM work is taking a decisive step toward a fully conversational, AI-driven future.