Salesforce and Google Integrate Agentforce 360 With Gemini in AI Partnership

Salesforce and Google are expanding their partnership, bringing Gemini models to the Agentforce 360 Platform. 

The tech giants are integrating Agentforce 360 with Google Workspace for sales and IT services and expanding the Salesforce Gemini integration – which is currently available in Gmail – to more Google Workspace tools. The partnership also integrates Gemini Enterprise with Slack’s Real-Time Search API. Let’s take a look at what this means.

Google Gemini and Agentforce Integrations Explained 

Gemini can now be used to power Salesforce’s Atlas Reasoning Engine, increasing model choice offerings and harnessing Gemini’s intelligence to tackle complex, multistep enterprise problems, Salesforce said in a statement. 

The two companies are also expanding the capabilities of large action models – which make it possible to automate processes, not just text – with “fine-tuned Gemini models that outperform industry-leading LLMs against key CRM benchmarks”, with the intention of allowing customers to more accurately and reliably automate complex, multistep business processes.

Silvio Savarese, Chief Scientist at Salesforce, said: “In the enterprise environment, it’s imperative for AI agents to be highly capable and highly consistent, especially for critical use cases. Together, we are setting a new standard for building the future of what’s possible in the Agentic Enterprise down to the model level.” 

Salesforce says that both they and Google support open standards like Model Context Protocol (MCP) and Agent2Agent (A2A), which allow for multi-agent collaboration across platforms and specialized domains. 

Salesforce and Google have a history of integrating Google Workspace and the Salesforce Platform. 

The new integration for Agentforce 360 means users can access Salesforce Customer 360 apps like Agentforce Sales and Agentforce Service from Google Workspace apps like Gmail and Meet.

For example, a visitor clicking a site can trigger Agentforce Sales to start a personalized Gmail conversation, qualify the lead, and schedule meetings in Google Calendar. 

With the expanded Salesforce integration across Google Workspace with Gemini, a seller could securely access and view CRM data and insights across the Gemini app and tools, including Sheets, Docs, Drive, Slides, and Meet. 

Agentforce IT Service also offers out-of-the-box integrations with Google, allowing agents and IT teams to boost the “speed and quality” of IT service delivery for common use cases like automating access to Google Workspace, managing employee device security with ChromeOS, and analyzing IT service trends with Looker. 

George Kwon, VP of Product Management for Google Workspace Platform and Growth, said: “The deeper integration of Google Workspace with Gemini and Salesforce has the power to fundamentally improve how teams get work done. This integration unifies critical business information with powerful AI assistance, helping teams across sales, customer service, and IT make smarter decisions and streamline their work with critical information, all from the tools they use every day.”

Slack and Gemini Merge Data

The Salesforce-Google partnership also brings Gemini Enterprise into the flow of work by integrating with Slack’s Real-Time Search API. 

The collaboration allows Gemini Enterprise users to ground responses directly in an organization’s most current conversational data and files, helping users move swiftly from insight to action. 

It also introduces a new entry point to a Gemini Enterprise agent, which can be used directly within the Slack user interface, allowing for a bidirectional workflow. Users can interact with Gemini Enterprise to get immediate insights and summaries grounded in their Slack workspace. 

Final Thoughts 

This announcement follows news that Agentforce 360 is going to be using Anthropic’s AI tool Claude as a foundation, and that Salesforce and OpenAI are partnering up.

As time goes on, and AI solutions become more advanced, we’re likely to see ever more collaboration between their creators, with even more integration between products. 

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