Salesforce Acquires Spindle AI as Acquisition Spree Continues

Salesforce has signed a definitive agreement to acquire Spindle AI, an agentic analytics platform that simulates different potential scenarios and forecasts future business outcomes. The CRM giant expects Spindle AI to join its Agentforce efforts as soon as the acquisition is complete, with a keen focus on enhancing the Agent Observability and Self-Improvement components of Agentforce 360.

The CRM giant has been on an AI-motivated acquisition spree this last year – Convergence.ai, Regrello, Apromore, and Informatica have all been purchased in hopes of strengthening the Agentforce effort. This deal with Spindle adds to a portfolio of purchases that aim to make Salesforce’s agentic AI more thoughtful and effective. 

What Is Spindle AI?

Described as a “Scenario Intelligence” or “Generative Business Analytics” platform, Spindle’s mission is to help businesses unearth potential future business situations and test scenarios before they happen. Founded in 2021, the company has primarily served enterprise customers (Fortune 1000/Forbes Global 2000) in the strategic finance and analytics space.

Instead of just using spreadsheets or dashboards to ask “what happened”, Spindle lets businesses look at what could happen or what the optimal next move could be, running these scenarios in a matter of seconds. 

It also includes AI agents that can automatically generate scenario models based on large datasets and business assumptions. Alongside that, it can compare thousands of “what-if’ paths rather than a handful of manual scenarios.

Moreover, the platform supports “agentic prediction, forecasting, and key driver analysis” – meaning it uses automated machine learning (AutoML) to surface recommended business targets and drivers without requiring a PhD data scientist.

When we consider some of the roadblocks current Salesforce customers face, technical complexity is often high on that list. For many, vast amounts of data are spread across multiple systems, with much of it being so complex and unstructured that it’s challenging to query or connect it meaningfully. For Salesforce, acquiring Spindle enables them to unlock that value automatically and utilize siloed data effectively. 

As well as purchasing the platform capabilities of Spindle, Jayesh Govindarajan, EVP of Salesforce AI, has also expressed excitement about absorbing the “world-class expertise” that the acquired party offers. Spindle’s leadership team is no stranger to Salesforce, with Co-Founder Ryan Attalah previously founding ClearGraph, which was later acquired by Tableau. 

“Ryan, Carson (Kahn), and Spindle AI have proven expertise in the complex AI observability and multi-agent analytics functions that are critical for measuring and forecasting AI-driven value,” said Jayesh in Salesforce’s official public statement. “We’re thrilled to have them join Agentforce to accelerate our roadmap and build the future of agentic systems.”

The acquisition is expected to fully close in Salesforce’s fourth fiscal quarter of 2026.

Final Thoughts 

As we soon close out the year, Salesforce’s acquisition strategy is helping develop a very strong backbone for what they want Agentforce to be going forward. 

Slowly but surely, Agentforce will have data that’s clean and connected (Informatica), context of how businesses actually operate (Apromore, Regrello), and now, more decision logic and forecasting ability (Spindle).