AppExchange, Slack Marketplace, and the Agentforce Ecosystem Are ‘Now One’ With Fresh $50M Funding

Salesforce is launching an updated AgentExchange experience, bringing together AppExchange, Slack Marketplace, and the Agentforce ecosystem. 

The refreshed version of the AgentExchange combines more than 10,000 Salesforce apps and experts with the Agentforce ecosystem of over 1,000 pre-built agents, sub-agents, tools, and MCP servers, along with more than 2,600 Slack apps and agents from leading technology companies. Let’s take a look at what exactly is new. 

Meet the New AgentExchange

AppExchange, Slack Marketplace, and the Agentforce ecosystem are “now one”, Salesforce says, meaning it is now easier to discover, buy, activate, and manage trusted agents and apps without switching between platforms.

Salesforce has introduced a new semantic search feature powered by Data 360. It features conversation discovery and intelligent app comparisons coming in fall (autumn) 2026, to pair customers with solutions based on business intent, instead of just keywords. 

Agentforce Builder knows what you’re building and surfaces relevant agents, subagents, and tools, the CRM company says. If you’re working on a service agent, the AgentExchange brings up knowledge connectors, case management tools, and sentiment analysis capabilities, Salesforce says.

In Slack, the AgentExchange browser helps you find and evaluate solutions, but in fall 2026, Salesforce says that Slackbot will take this further, letting customers surface vetted, contextual recommendations in natural language based on the team, existing workflows, and the challenge at hand.

The new AgentExchange is a faster way for companies to purchase on their terms and start activating immediately, and the AgentExchange Go-to-Market App enables customer private offers, which, Salesforce claims, shed “weeks off contract negotiations”. 

Automated provisioning provides immediate access once an offer is accepted, making sure the right people get access at the right time, with the right permissions.

On the topic of trust, Salesforce says every AgentExchange solution undergoes a rigorous security review process to meet enterprise standards for security, privacy, and compliance. 

Admins keep full control over what apps and agents can be accessed within their organization, managing data permissions, API scopes, and integration boundaries, which make sure that solutions only access what they need.

Admins also control who gets access to these solutions, setting fine-grained permissions at the user, role, and profile level, making sure the right people have access to the right tools.

Here’s what’s new:

• In-flow discovery and activation: Discover, evaluate, and plug in trusted third-party agents, subagents, tools, and MCP servers directly in Agentforce Builder and the new AgentExchange in Slack.
• Seamless Purchasing: Buy directly on the marketplace by requesting a private offer with tailored, enterprise pricing, unified billing, and automated provisioning.
• Smarter, conversational search: Semantic search in AgentExchange, powered by Data 360, allows customers to quickly find the right agents and apps based on intent, not just keywords, with recommendations tailored to each organization’s unique Salesforce and Slack setup. Coming in fall 2026, conversational search will take this one step further, letting customers ask follow-up questions to refine results and compare solutions.
• Get More Done in Slack: Slackbot and Agentforce connect to 2,600 Slack Marketplace apps, and more than 6,000 apps through Slack MCP, letting teams do deep research, execute contracts, schedule meetings, or write and review code all from one conversation.

A $50M Commitment 

Salesforce says it is deepening its focus on ISV success with the AgentExchange Builders Initiative, a new $50M commitment to help partners “turn ideas into revenue”. 

This initiative is paired with a new AgentExchange Go-to-Market App, which allows for private offers, unified billing, and automated provisioning.

The initiative brings together capital, Slack, technical guidance, and go-to-market apps and programs to help builders create and grow AI solutions.

“For ISVs, success comes down to three things: what you build, how you reach customers, and how you grow revenue,” Salesforce said in a statement. 

Brian Landsman, CEO of AgentExchange and EVP of Global Partnerships at Salesforce, said: “Twenty years ago, we pioneered the concept of an app marketplace with AppExchange, and we’ve been number one ever since. 

“Now, we are evolving the marketplace for the agentic era, bringing into one place everything that customers need to build and deploy agents, apps, and integrations across the enterprise, with the controls they expect.

“With the new AgentExchange, partners get better access to Salesforce’s entire install base and tools that help them build, manage, and scale their distribution more efficiently than ever before.”

When Are the New Features Available?

According to Salesforce, the following features are available now: 

• Unified AgentExchange marketplace for Salesforce and Slack.
• Semantic, context-aware search powered by Data 360.
• In-product discovery of AgentExchange inside Agentforce Builder.
• Private offers and the AgentExchange Go-to-Market App for streamlined procurement.
• Slack’s developer toolkit provides open-standards Skills and MCP tools that give coding agents deep access to Salesforce’s platform and development lifecycle.
• A curated agent developer experience that provides a streamlined toolkit for building, deploying, and scaling AI agents in Slack.

These features will be coming up in forthcoming releases:

• Agentic search embedded in AgentExchange and Agentforce Builder, featuring conversational discovery, hyperpersonalized recommendations, and intelligent app comparisons (Fall ‘26).
• New streamlined installer and seamless install flow in Agentforce Builder (Fall ‘26).
• AI-powered publishing tools for ISVs and enhanced listing pages (Fall ‘26).
• Contextual discovery of AgentExchange agents and solutions in Agentforce Builder and Slackbot (Winter ‘26).
• Public offer checkout with AgentExchange Go-to-Market App integration (Winter ‘26).
• Enhanced Slack productivity features for partners (Spring ‘26).
• Use Add to Slack to bring agents into Slack with one click (June 2026, with waitlist).

Summary 

Salesforce has unified AppExchange, Slack Marketplace, and the Agentforce ecosystem into a single, refreshed platform, bringing together more than 10,000 apps, 1,000 pre-built agents and tools, and 2,600 Slack apps. 

Semantic search is powered by Data 360, which matches customers to solutions based on business intent rather than just keywords.

Salesforce is backing the launch with a $50M AgentExchange Builders Initiative aimed at helping ISV partners build and monetize AI solutions, and a new Go-to-Market App allows for private offers with tailored pricing, unified billing, and automated provisioning.